Acting for Buyers and Sellers: Using Agency to Demonstrate REALTOR® Value
REALTOR® Education » Professional Development Program (PDP) » PDP Courses » Acting for Buyers and Sellers: Using Agency to Demonstrate REALTOR® Value
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Acting for Buyers and Sellers: Using Agency to Demonstrate REALTOR® Value

6 PDP Credits – 3/4 day

Agency is fundamental to the value REALTOR® provide to their clients. Establishing an effective agency relationship is more than just a means to staying out of real estate jail; how well a REALTOR® communicates agency to their clients affects whether or not they sign on the dotted line with the REALTOR® as their agent. This course emphasizes the practical applications of agency within the agent/client and agent/customer relationship, the designated agency relationship, as well as the limited dual agency relationship. It also emphasizes the value that REALTORS® bring to a real estate transaction, and most importantly how the REALTOR® can demonstrate that value to their clients.

The Acting for Buyers and Sellers: Using Agency to Demonstrate REALTOR® Value course is intended to provide the REALTOR® with the knowledge and tools needed to develop their own effective way of explaining the type and extent of agency representation they intend to offer to buyers and sellers, the benefits of that representation, and the value (monetary and otherwise) that is put on that representation.

By the end of this course, the learner will be able to:

  • improve his or her understanding of agency and what potential clients, and/or customers really need to know to appreciate its benefits;
  • create a script that explains the type and extent of agency representation that her or she intends to provide to clients (particularly buyers);
  • solidify a clear understanding of the fiduciary duties provided to clients and the obligations provided to customers, as related to agency;
  • explain effective key messages about the agency that he or she can provide to clients, leading to greater client trust, confidence, and appreciation for what REALTORS® do; and
  • refer to a Professional Toolkit with forms, web links, and tools to help the learner further understand and explain agency.

Instructors:

Contact your local member board for course availability and registration.