Acting for Buyers and Sellers: Using Agency to Demonstrate REALTOR® Value
REALTOR® Education » Professional Development Program (PDP) » PDP Courses » Acting for Buyers and Sellers: Using Agency to Demonstrate REALTOR® Value
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Acting for Buyers and Sellers: Using Agency to Demonstrate REALTOR® Value

6 PDP Credits – 3/4 day

Agency is fundamental to the value you provide to your clients. Establishing an effective agency relationship is more than just a means to staying out of real estate jail; how well you communicate agency to your clients affects whether or not they sign on the dotted line with you as their agent.

This course is designed for Career Builders and Seasoned Professionals looking to supplement their experience with refresher information, as well as provide peer-to-peer learning opportunities.

Acting for Buyers and Sellers: Using Agency to Demonstrate REALTOR® Value is a practical course designed to provide you with hands-on experience. This course is about the everyday challenges REALTORS® face and the concrete actions that can lead to successful transactions.

Takeaways from this course:

  • a better understanding of agency and what potential clients and/or customers really need to know to appreciate its benefits;
  • how to create a script that explains the type and extent of agency representation you intend to provide to your clients (particularly your buyers); and
  • a Professional Toolkit with forms, web links and tools to help you further understand and explain agency.
  • value to your business:
    • a clear understanding of the fiduciary duties you provide to clients, and the obligations you provide to customers, as related to agency.
  • value to your client:
    • effective key messages about the type of agency that you can provide to clients, leading to greater client trust, confidence, and appreciation for what you do.

Instructors:

Contact your local member board for course availability and registration.